The New Generation Fan

What does it mean to be a New Generation Fan? The New Generation Fan wants a more exciting football game, with more scoring. By raising the excitement level several notches, the sports fan in the USA and around the world will now pay much more attention to football.

As the fan interest increases, the professional team revenue increases in the USA and elsewhere, then they can afford better players, then the fan interest increases, then the team revenues (including television revenues) increases, etc. You can see the virtuous cycle.

The 2026 North American World Cup is the key. This is the time when the American sports fans are drawn to football for one month. The 2026 World Cup is a once in a generation opportunity. When the US sports fans see the New Generation game of football, their interest will remain well after the World Cup is finished. The world’s 3.5 billion football fans will be the big winners. The prescription is laid out in the book; 2026 North American World Cup – Capturing the New Generation Fan – World Football Edition.

Peter